Toothpaste dressing is the color trend that just eclipsed pistachio
First came pistachio, then butter yellow, then Hailey Bieber’s lemon-tini summer. Now fashion has rinsed its mouth and spat out a frosty new hue: Colgate-core. Call it toothpaste dressing, a mint-to-ice-blue spectrum that blanketed the Oscars weekend and every consequential spring 2026 runway from Chanel to Dior.
How mint muscled blush pink off the catwalk
Matthieu Blazy planted the flag at Chanel with mint-capped pumps and foam-green bouclé, while Fendi floated sheer organza the color of Crest. At Simone Rocha, debutante dresses arrived in glacial blue; Dior sculpted the shade into architectural bubbles. The message was uniform: pastels are no longer soft, they’re clinical, almost antiseptic, a palette-cleanser after seasons of ketchup reds and turmeric ochres.
Actors felt it first. Sarah Pidgeon hit Academy parties in a sequined Matthieu Blazy slip the precise shade of a squeezed tube and told Vogue she felt “like a mermaid in super-chic toothpaste.” Dua Lipa doubled down, pairing a Roberto Cavalli floral dress with matching mint boots—proof the tint can carry both red-carpet wattage and ironic meme energy.
Why your next bra strap will be seafoam
Independent labels have been incubating the shade since last winter. London intimates line Fruity Booty timed its seafoam lace sets to drop just as consumers hit peak beige fatigue. “A flash of mint under a gray knit looks like you’re in on the joke,” founder Hattie Tennant laughs. Lucila Safdie weaponized the color for Coppola-coded micro-shorts; Fidan Novruzova sliced spearmint into Art-Deco shirting, rendering mint the armor of a post-Lempicka heroine.
Fabric choice keeps the look out of scrub territory. LA’s Brooke Callahan swapped her usual poplin for dupion silk to stop the blue from flatlining into hospital wear. “Silk refracts the light—suddenly the color invites touch, maybe even a swim,” she notes. The sell-through rate on her Hai capsule: 72 percent in the first week, mostly the icy-blue skirt.
The data behind the rinse
Luxury resale platform The RealReal reports searches for “mint” and “ice blue” up 310 % since January; mint Chanel 22 bags are reselling for 38 % over retail. Net-a-Porter’s buying team increased orders for pastel green ready-to-wear by 220 % for fall 2025, citing pre-orders from Seoul and New York before samples landed. The color now outperforms both pistachio and butter yellow in click-through rate, confirming what merchandisers whispered after the February shows: toothpaste is the first macro trend to outlive its TikTok shelf life.
Bottom line: rinse, spit, repeat. Fashion’s fresh obsession looks set to stay, if only because every other feed is already saturated with last season’s condiment colors. Mint, at least, photographs like fluoride under flash—clean, strange, and just alien enough to make strangers ask what you’re wearing. Smile wide; the camera will notice.