Say goodbye to ballgowns: bridal trends are officially cool-girl
Forget the fairytale princess aesthetic – this summer’s wedding season is serving up a serious injection of cool-girl chic. Designers are ditching the traditional tulle and voluminous gowns in favor of bolder, more individual silhouettes, proving that bridal can be effortlessly modern.
The new rules of romance
It’s a refreshing departure, and the options are exploding. From unexpected wedding dresses by Wiederhoeft and Colleen Allen to coveted It-girl accessories from Sandy Liang and Simone Rocha, the focus is firmly on individual style and a rejection of stuffy formality. And let's be honest, a strategically placed separates ensemble can be just as impactful as a floor-length gown.
Cool-girl brands leading the charge
Several brands are spearheading this trend, offering a curated selection of pieces that feel both luxurious and utterly wearable. Tanner Fletcher’s genderless two-piece sets are a standout, while Batsheva’s debut bridal collection embraces a whimsical, slightly irreverent approach. Don’t be surprised if you find yourself scrolling and realizing you don’t need a traditional bridal designer at all – the choices are simply too exciting.
Must-know designers
Here’s your insider’s guide to the coolest bridal brands right now:
Colleen allen
This New York designer is redefining bridal with her experimental silhouettes and expert tailoring. Think silk-duchesse coats, elegant pants, and meticulously crafted pieces that will turn heads. Key Pieces: Floral mesh tank ($510), Theatre Duchesse pants ($1,390), silk duchesse-satin coat ($3,780), lace-trimmed maxi skirt ($2,950).
Róhe
Founded by a newly-married couple, Róhe is offering minimalist bridal capsule collections brimming with sculptural pieces. Marieke Meulendijks and Maickel Weyer’s designs are all about quiet luxury and understated elegance. Highlights: Draped satin dress ($1,665), sculptural silk hat, Pankou closure poncho ($1,250), satin bustier dress ($1,385).
Heirlome
Celebrating craftsmanship and tradition, Heirlome works with diverse artisans to create delicate, hand-finished pieces. Josephine lace-trimmed dress ($2,990) and Julia bouclé dress ($1,690) are particularly noteworthy. This is bridal done with a distinctly artisan feel. Don't miss: Liliana skirt ($1,790).
Fforme
Minimalist architectural precision – that’s Fforme’s approach to bridal dressing. Catherine Holstein’s brand delivers liquid silk columns and sharply tailored coats, perfect for the bride who prioritizes understated glamour. Spotlight Pieces: Salomi mini dress ($4,995), Mena straight skirt ($1,195), Kaley paneled dress ($2,295, Clodia pleated maxi dress ($1,795).
Sandy liang
The downtown New York designer known for her ballet flats and girlhood nostalgia is bringing her signature playful aesthetic to bridal. Puff sleeves, ribbons, and bows are de rigueur. Must-Have: Pilton dress ($695), Barlow lace capris ($150).
Lien studio
Meredith Stoecklein’s New York label offers elevated ready-to-wear pieces that seamlessly transition from wedding festivities to everyday life. Pieces like the Maren tunic and Talia skirt are versatile and chic. Consider: Shelley top and skirt.
Khaite
Catherine Holstein’s brand embodies sensual glamour without pretense. Ivory knits, silk gowns, and tailored separates are key to a sophisticated, modern bridal look. Key Items: Jaylin shirt ($1,280), Shay tie-detailed midi skirt ($1,680, Salm frayed midi dress ($6,200).
Batsheva
Batsheva Hay’s debut bridal collection is a celebration of eccentricity and bold silhouettes. Think exaggerated collars, playful prints, and a touch of irreverence. Grab: Arya dress ($1,800), Dotty capelet ($660), bow headband veil ($880), Amara gown ($3,300).
Vivienne westwood
The original cool-girl bridal label continues to deliver drama and individuality. Floor-sweeping gowns and playful accessories are a staple for the modern bride. Shop: Bagatelle mini dress ($7,010), Galaxy cape-effect satin gown ($9,330, Raven strapless bustier top ($4,690).
Danielle frankel
From mod minimalism to sculptural silhouettes, Danielle Frankel’s creations have garnered a devoted following. Her ethereal designs are perfect for the bride who embraces artistry and individuality. Check out: Noemi organza gown ($3,490), Birdie bustier mini dress ($4,990, Lette twill gown ($5,990).
Talia byre
London-based Talia Byre offers a refreshing take on bridal, with soft draping and playful accessories. Their signature beanie veil is a particularly unexpected touch. Don't miss: Full skirt bambino dress ($4,767), Lisel daisy skirt ($1,287).
Bode
Emily Adams Bode’s brand is a celebration of heritage and craftsmanship. Her designs incorporate hand-spun fabrics and vintage-inspired details. Top Picks: Worcester gown ($15,000), Tulle tea skirt ($650), sequin spotlight swing cardigan ($1,350).
Chopova lowena
This London-based brand offers a unique blend of folklore and modernity. Their bridal pieces are imbued with a playful spirit and a touch of whimsy. Find: Spike blouse ($674), Drawing carabiner skirt ($1,287).
Cecilie bahnsen
Copenhagen designer Cecilie Bahnsen offers breezy separates and delicate midi dresses perfect for bridal showers and after-parties. Look for: Bea top ($935), Fabiola skirt ($1,265), Cate midi dress ($2,290).
Final thought:
The future of bridal is decidedly less fairytale and far more fabulous. Forget the pressure to conform – embrace your individual style and celebrate your day on your own terms. It's a bold, brilliant shift, and one that promises to be both exciting and liberating.