Jelly sandals stage a shock revival: from niche trend to summer staple
The rubbery, netted sandal, once relegated to the dusty corners of retro Fashion, has exploded back into the spotlight. Thanks to The Row’s pre-fall 2024 collection – models gliding effortlessly towards the Mediterranean coast in these surprisingly chic iterations – the jelly sandal is no longer a nostalgic curiosity; it’s a bona fide wardrobe necessity.
The olsen twins seal the deal
The resurgence was swift and undeniable. Fashion insiders, predictably, scrambled for a pair, evidenced by the frenzied sales at retailers like H&M ($25), NET-A-PORTER ($670), and Shopbop ($175). Jennifer Lawrence, a known devotee of The Row’s cage flats, has been spotted sporting the trend, effectively validating the comeback and solidifying its mainstream appeal.
A style spectrum emerges
But the jelly sandal isn’t just about mimicking The Row’s elevated take. Loeffler Randall’s Dana jelly sandals ($175) offer a sophisticated, heeled option, while Gucci’s Double G sandals ($710) inject a dose of recognizable luxury. Ancient Greek Sandals continues to lead the charge with PVC ballet flats ($140) and playful flip-flops ($335), embracing the transparent aesthetic. Christopher Esber’s Jo flip flops ($335) provide a more casual, beachy vibe, mirroring the trends seen from brands like J.Crew and Sun Jellies.
Retail therapy: key pieces to consider
H&M offers accessible jelly flats ($25), while Chloé’s ruched TPU mules ($670) represent a more extravagant investment. Tory Burch’s Mellow Mary Jane jelly flats ($200) provide a comfortable and stylish choice. Don’t overlook the options from Schutz, offering wedge styles ($138), and even more unexpected choices like Farm Rio’s clogs ($228).
The bottom line
Expect to see these rubbery sandals ubiquitous this summer – from the bustling streets of New York to the sun-drenched shores of Europe. The jelly sandal’s return isn’t a fleeting fad; it’s a deliberate embrace of playful, retro aesthetics. It’s a statement, and frankly, it’s about time.