Jacob elordi is the new face of chanel's top-selling cologne bleu de chanel

Chanel has announced Australian actor Jacob Elordi as the new face of its perennial bestseller Bleu de Chanel, marking the 106-year-old French Fashion house's latest foray into partnering with global talent.

Elordi embodies the essence of bleu de chanel's modern masculinity

At just 24, Elordi has already made a name for himself in Hollywood, starring in hit TV series Euphoria and films like Frankenstein and Wuthering Heights. His androgynous looks and effortlessly chic style have earned him a devoted following among Fashion enthusiasts.

Thomas du Pré, Chanel's head of global creative resources, fragrance and beauty, praised Elordi's unique appeal, citing his embodiment of Bleu de Chanel's values - freedom, mystery, magnetism and a blend of modernity with classic elegance.

Elordi himself was drawn to the scent and the prestige of working with Chanel, which has a long history of collaborating with top talent on short films promoting its fragrances.

With Elordi now fronting the brand, fans of the actor can indulge in not just his signature style but also the alluring aroma of Bleu de Chanel, which consistently ranks among the top sellers in the UK, US and beyond. The campaign debuts in May.