Butter yellow blooms: spring's hottest color takes over

Forget muted pastels – butter yellow is the color dominating spring 2026. The soft hue promises warmth and optimism, signaling a definitive shift from winter's gloom. Brands are rushing to embrace the trend, from delicate knitwear to playful accessories.

Marks & spencer joins the yellow tide with skims-inspired pyjamas

The color isn't just appearing on clothing; it's infiltrating home décor, saturating Pinterest and Instagram feeds with butter yellow throws and cushions. Now, the high street is delivering accessible options. Marks & Spencer has just launched a cotton pyjama set that’s generating buzz, largely thanks to its uncanny resemblance to Skims sleepwear, a detail amplified by TikTok.

Priced at £32, the set offers a wallet-friendly alternative to the often-exorbitant cost of Kim Kardashian’s brand. The pyjamas feature a classic PJ top with a revere collar and button fastening, paired with relaxed, full-length trousers with an elasticated waist and tie detail. Available in short, regular, and long lengths, and sizes ranging from extra small to extra large, it's a comfortable and stylish addition to any spring wardrobe.

The trend speaks to a broader desire for lightness and joy after a period of uncertainty. The color itself evokes images of blooming daffodils and longer days—a visual shorthand for renewal. While the Skims comparison is a clever marketing tactic, the appeal of this hue extends beyond mere imitation. It's a sincere expression of the season's spirit.

The accessibility of this color – particularly through retailers like M&S – is key. It democratizes the trend, allowing consumers to embrace the optimistic palette without breaking the bank. And, frankly, who wouldn't want a touch of sunshine woven into their sleepwear?

This isn't just about clothes; it's about a mood. A collective yearning for brighter days reflected in a single, beautifully soft shade.