Men's grooming evolves: makeup no longer a gendered concept
The unspoken rule that makeup is exclusively for women? It's officially fading. A quiet revolution is underway in men's grooming, with a growing number of men embracing the power of subtle enhancements—and the beauty industry is finally catching up. What was once a taboo is now a burgeoning market, driven by a desire for self-expression and a shift in societal norms.
Navigating the new landscape: a beginner's guide
For those venturing into the world of men's makeup for the first time, the sheer volume of products can feel overwhelming. The difference between a tinted moisturizer and foundation, the necessity of concealer, the purpose of bronzer—these are questions many are asking. Vogue, recognizing this need, has curated a list of essential products and sought the expertise of leading groomers to demystify the process.
The key, according to industry veterans like Tasha Reiko Brown, Amy Komorowski, Emma Day, and Aika Danica Flores, is subtlety. The goal isn't a dramatic transformation, but rather a refinement—a version of your skin, but demonstrably better. Think Hudson Williams, Michael B. Jordan, Drew Starkey, and Jacob Elordi: these are the modern benchmarks for understated, yet impactful, grooming.
The foundation of flawless: skin prep is paramount
Before even considering color cosmetics, the pros emphasize the importance of a robust skincare routine. “Prepping the skin is key,” Komorowski states plainly. “When skin looks its best, the less makeup you need.” Moisturizers, face oils, and primers form the crucial first step, ensuring that any product applied afterward sits seamlessly on the skin. Brown advocates for a well-hydrated face as a starting point, while Flores stresses that “skin is the foundation of everything.”
Consider CIRCA 1970 Face Oil, a favorite among groomers like Komorowski, or a gentle micellar water from Bioderma or La Roche Posay. A daily moisturizer, tailored to your skin type—the La Roche Posay Toleriane range or Chanel Solution 10—is non-negotiable, especially given men’s skin tends to be thicker and more sensitive after shaving.
Tools of the trade: beyond the basics
While not strictly necessary, skincare tools can elevate the grooming experience. LED masks, microcurrent devices, and even a simple gua sha can boost circulation and sculpt the face. Flores explains that these technologies enhance product absorption and tighten facial contours. A lymphatic draining massage with a manual gua sha, using a serum like Chanel Hydra beauty Serum, can further depuff and prepare the skin.
The art of subtle application
When it comes to complexion products, less is undeniably more. Brown recommends Chanel’s Water Fresh Tint for a sheer, undetectable base. Day favors Suqqu’s tinted moisturizers, emphasizing the importance of a light touch. Apply sparingly, blending with fingers or a brush, focusing only where needed. For events or special occasions, a foundation like Boy de Chanel can provide more coverage, but avoid overly shiny or shimmery formulas.
Concealer, used strategically under the eyes or on blemishes, should match the skin tone, not highlight it. Finish with a touch of bronzer—Chanel Les Beiges healthy glow bronzing cream—applied to the temples, nose, and cheekbones, and a subtle blush for a healthy flush.
The shift isn't just about aesthetics; it's about challenging outdated norms and embracing a broader definition of self-care. As Michael B. Jordan himself has demonstrated, a touch of carefully applied makeup can be a powerful tool for self-expression—and a sign of the times.